Economy
Consumers are either too nervous to spend or too confident to convert.
Consumers are nervous about the economy.
Nobody can point to a specific data point, which somehow makes it worse.
In effect always in effect
Consumers are confident about the economy, so they're spending on experiences instead of products.
Your add to cart rate is competing with a music festival.
In effect always in effect
Tax season dread has entered the purchase funnel.
Nobody adds to cart while mentally estimating what they owe the IRS.
In effect 03-15 to 04-15
Every accountant in America is unreachable and every filer is doing math.
The first two weeks of April are a nationally distributed anxiety event.
In effect 04-01 to 04-15
Nobody wants to spend money today. They just paid the government.
Your abandoned carts are sitting next to a confirmation number from the IRS.
In effect Tax Day (1d before through 1d after)
Everyone just saw exactly how much they paid in taxes.
The itemized total is now the benchmark against which your product looks optional.
In effect 04-16 to 04-30
Refund checks hit. They're buying TVs, not your product.
Windfall money has a documented preference for things with a screen.
In effect 02-01 to 03-15
Tax refund spending is inflating every benchmark except yours.
In effect 02-01 to 03-15
Everyone saw their December credit card statement.
The screenshot is circulating in group chats as a cautionary tale.
In effect 01-05 to 01-31
Consumers are canceling anything with a recurring charge, for sport.
In effect 01-05 to 01-31
Inflation is eating discretionary spend.
Your product is, technically, discretionary.
In effect always in effect
Groceries cost what rent used to.
In effect always in effect
Interest rates did something.
Nobody on the team can say what, but it is in the recap deck as a headwind.
In effect always in effect
The Fed said words.
Markets reacted, consumers absorbed the mood secondhand, and your CVR caught the runoff.
In effect always in effect
Gas prices moved, in the direction that hurts.
In effect always in effect
Egg prices are doing this again.
When a carton of eggs is a status purchase, your AOV has a ceiling.
In effect always in effect
The stock market is down.
Your CFO is checking it hourly, and the budget conversations reflect that.
In effect always in effect
Student loan payments resumed.
A monthly payment the size of your AOV just re-entered millions of budgets at once.
In effect always in effect
Nobody can move, so nobody needs anything new.
Locked-in mortgage rates have frozen the entire buy-things-for-the-house economy.
In effect always in effect
Macro headwinds are now a lifestyle.
They appear in every board deck, unattributed, like weather.
In effect always in effect
Consumer confidence dipped.
Nobody has ever met a confident consumer, but the index insists they exist and are now sad.
In effect always in effect
Something happened to the yield curve.
It inverted, or un-inverted. Either way, LinkedIn is handling it loudly.
In effect always in effect
Economists have announced a soft landing.
It landed on your funnel.
In effect always in effect
Technically nobody is in a recession. Emotionally, everyone is.
In effect always in effect
Consumers are trading down.
Unfortunately, your product is the thing being traded down from.
In effect always in effect
You are competing with a high-yield savings account, and the savings account is winning.
In effect always in effect
Buy now, pay later fatigue has arrived.
Everyone is on installment three of four for things they no longer remember wanting.
In effect always in effect
Layoff headlines are back in the feed.
Nothing suppresses impulse purchases like a screenshot of a severance email.
In effect always in effect
There is tariff news again.
Nobody knows which products are affected, so consumers are assuming all of them.
In effect always in effect
Americans have started saving money, which is a disaster for everyone.
In effect always in effect
Michigan consumer sentiment came in below expectations.
Nobody on your team knows what the survey asks. The dashboard is red anyway.
In effect always in effect
Credit card delinquencies ticked up.
The people most responsive to your retargeting are now most responsive to their bank.
In effect always in effect
Home, auto, and health insurance renewed first and took their cut.
In effect always in effect
A strong dollar is ruining things, or possibly a weak one.
In effect always in effect
Childcare costs a second mortgage and your target demographic knows it.
In effect always in effect
GDP numbers came out this week.
The number was fine, which everyone interpreted as concerning.
In effect always in effect
Price sensitivity is at an all-time high, per everyone who missed their number.
In effect always in effect
Concerts and airfare are eating the wallet share you wanted.
The experiences economy runs June through August and it does not do retargeting.
In effect Jun, Jul, Aug
The jobs report came out this morning.
Nobody knows what it said, but consumer sentiment.
In effect Fridays · day 1/2/3/4/5/6/7
This morning's CPI print is the only number anyone cares about today.
In effect day 10/11/12/13
America is broke until the first.
Paycheck to paycheck is a targeting segment now, and it is everyone.
In effect day 26/27/28/29/30/31
Rent just cleared every checking account in the country.
In effect day 1/2/3
Earnings season has every CEO saying cautious consumer on the same call.
In effect Jan, Apr, Jul, Oct
Quarterly 401k statements just went out.
People who opened theirs are not opening your emails.
In effect Jan, Apr, Jul, Oct
Back to school spending has annexed the household budget.
In effect Aug
Consumers are hoarding budget for holiday gifts.
If your product cannot be wrapped, it does not exist until January.
In effect 11-01 to 12-10