The archive

The calendar contains holidays, and every one of them is a reason.

Time-of-year behavior. There is no normal time of year.

Every weather condition suppresses demand. All of them.

People are traveling, about to travel, or recovering from travel.

Somewhere, a game is on. Your funnel never stood a chance.

Election-year auction dynamics. You are bidding against democracy.

Consumers are either too nervous to spend or too confident to convert.

Payday, routines, fatigue, and other patterns invented from noise.

The algorithm changed. Nobody knows what changed. It changed.

A competitor did something. Possibly nothing. Either way.

A show dropped, an award aired, and attention went elsewhere.

Tracking, reporting, learning phases, and other internal weather.

Every day of the week is the wrong day of the week.

Mercury, the moon, and other forces beyond Ads Manager.

The promotional calendar that governs all human commerce.