Problem
Tax payments are draining discretionary checkout.
Excuse
Nobody wants to spend money today. They just paid the government.
Your abandoned carts are sitting next to a confirmation number from the IRS.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Your influencers are all in the desert.
Media & Culture · in effect 04-10 to 04-20
Every feed is festival recaps shot on somebody else's production budget.
Media & Culture · in effect 04-10 to 04-20
Every accountant in America is unreachable and every filer is doing math.
Economy · in effect 04-01 to 04-15
Tax season dread has entered the purchase funnel.
Economy · in effect 03-15 to 04-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
It's 72 degrees outside. Nobody wants to see your carousel ad.
Weather · in effect 03-15 to 06-10
Daylight now extends past dinner, and scrolling has lost its time slot.
Weather · in effect 04-15 to 06-10
Your audience is sneezing, not shopping.
Weather · in effect 04-01 to 05-31