Your influencers are all in the desert.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Every feed is festival recaps shot on somebody else's production budget.

  Media & Culture · in effect 04-10 to 04-20

• Everyone just saw exactly how much they paid in taxes.

  Economy · in effect 04-16 to 04-30

• Campaign media buyers are already testing against your exact audiences.

  Politics · in effect 01-15 to 06-30 · election years

• It's 72 degrees outside. Nobody wants to see your carousel ad.

  Weather · in effect 03-15 to 06-10

• Daylight now extends past dinner, and scrolling has lost its time slot.

  Weather · in effect 04-15 to 06-10

• It's the first nice weekend of spring.

  Weather · in effect Apr, May · Sundays, Saturdays

• Your audience is sneezing, not shopping.

  Weather · in effect 04-01 to 05-31

• Patio season opened this week and took evening screen time with it.

  Weather · in effect 04-01 to 06-10