Everyone just saw exactly how much they paid in taxes.

The itemized total is now the benchmark against which your product looks optional.

Economy

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
It's 72 degrees outside. Nobody wants to see your carousel ad.
Weather · in effect 03-15 to 06-10
Daylight now extends past dinner, and scrolling has lost its time slot.
Weather · in effect 04-15 to 06-10
It's the first nice weekend of spring.
Weather · in effect Apr, May · Sundays, Saturdays
Your audience is sneezing, not shopping.
Weather · in effect 04-01 to 05-31
Patio season opened this week and took evening screen time with it.
Weather · in effect 04-01 to 06-10
Weekend rain in three major metros just erased your retail foot traffic.
Weather · in effect Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov · Sundays, Saturdays
Political ad budgets are warming up in the background.
Politics · in effect 01-15 to 06-30 · election years