Everyone just saw exactly how much they paid in taxes.

The itemized total is now the benchmark against which your product looks optional.

Economy

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
It's 72 degrees outside. Nobody wants to see your carousel ad.
Weather · in effect 03-15 to 06-10
Daylight now extends past dinner, and scrolling has lost its time slot.
Weather · in effect 04-15 to 06-10
Your audience is sneezing, not shopping.
Weather · in effect 04-01 to 05-31
Patio season opened this week and took evening screen time with it.
Weather · in effect 04-01 to 06-10
Political ad budgets are warming up in the background.
Politics · in effect 01-15 to 06-30 · election years
Antihistamine fog does not pair well with considered purchases.
Weather · in effect 04-01 to 05-31
Spring cleaning has your audience in divestment mode.
Seasonality · in effect Apr