Easter moved again this year, so your year-over-year comps are meaningless.

You are comparing a holiday weekend to a regular weekend and calling it a trend.

Holidays

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

The championship game is tonight and attention spans are already courtside.
Sports · in effect March Madness final (1d before through 1d after)
Household budgets this week are ham, baskets, and airfare.
Holidays · in effect Easter (6d before)
Everyone's bracket died over the weekend and took their engagement with it.
Sports · in effect March Madness final (14d before)
It's Holy Week and a meaningful share of your audience is traveling, hosting, or at church.
Holidays · in effect Easter (7d before through 1d after)
Baseball is back and hope is temporarily outcompeting commerce.
Sports · in effect 03-26 to 04-05
Opening week means afternoon baseball on a workday, and CVR knows.
Sports · in effect 03-26 to 04-05
Your target demo has money on this game.
Sports · in effect March Madness tip-off (4d before through 18d after)
First-round games tip off at noon on a workday, twice.
Sports · in effect March Madness tip-off (4d before through 18d after)