The championship game is tonight and attention spans are already courtside.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The Masters is on and your highest-value demo is whispering at a television.

  Sports · in effect 04-07 to 04-14

• Augusta's broadcast has better production values than your entire brand.

  Sports · in effect 04-07 to 04-14

• Every accountant in America is unreachable and every filer is doing math.

  Economy · in effect 04-01 to 04-15

• Half your audience is traveling and the other half is pretending to work from Cabo.

  Vacation · in effect 03-01 to 04-10

• Spring break is staggered by school district, so demand is dissolving one region at a time.

  Vacation · in effect 03-01 to 04-10

• TSA throughput is up and your conversion rate is down. These facts are related.

  Vacation · in effect 03-01 to 04-10

• Tax season dread has entered the purchase funnel.

  Economy · in effect 03-15 to 04-15

• Campaign media buyers are already testing against your exact audiences.

  Politics · in effect 01-15 to 06-30 · election years