Everyone is squeezing in one last trip before school starts, all at the same time.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Every parent in your funnel is comparison shopping backpacks with the focus of a procurement department.

  Seasonality · in effect 08-01 to 08-31

• The summer slump is real, documented, and conveniently unfalsifiable.

  Seasonality · in effect 06-01 to 08-15

• Back-to-school budgets are flooding the auction and your CPMs are collateral damage.

  Seasonality · in effect 08-01 to 09-05

• The school supply list has first claim on household spending and it is seventeen items long.

  Seasonality · in effect 08-01 to 09-05

• Out-of-office density has crossed the threshold where outreach becomes performance art.

  Vacation · in effect 06-15 to 08-15

• It is too hot to exist, let alone convert.

  Weather · in effect 06-15 to 08-31

• Nobody comparison shops at 97 degrees.

  Weather · in effect 06-15 to 08-31

• Everybody with purchase intent is currently in a body of water.

  Weather · in effect 06-15 to 08-31