Fantasy football draft prep is currently a second job for your entire audience.

Mock drafts run during the hours you scheduled everything.

Sports

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Every parent in your funnel is comparison shopping backpacks with the focus of a procurement department.
Seasonality · in effect 08-01 to 08-31
More research is going into twelfth-round sleepers than into any purchase decision.
Sports · in effect 08-15 to 09-10
Re-entry from vacation is slower than the vacation and less photogenic.
Vacation · in effect 08-16 to 08-31
Back-to-school budgets are flooding the auction and your CPMs are collateral damage.
Seasonality · in effect 08-01 to 09-05
The school supply list has first claim on household spending and it is seventeen items long.
Seasonality · in effect 08-01 to 09-05
It is too hot to exist, let alone convert.
Weather · in effect 06-15 to 08-31
Nobody comparison shops at 97 degrees.
Weather · in effect 06-15 to 08-31
Everybody with purchase intent is currently in a body of water.
Weather · in effect 06-15 to 08-31