Problem
Back-to-school shopping is inflating CPMs.
Excuse
Every parent in your funnel is comparison shopping backpacks with the focus of a procurement department.
Zipper quality is being evaluated. Your ad is not.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Fantasy football draft prep is currently a second job for your entire audience.
Sports · in effect 08-15 to 09-10
More research is going into twelfth-round sleepers than into any purchase decision.
Sports · in effect 08-15 to 09-10
Re-entry from vacation is slower than the vacation and less photogenic.
Vacation · in effect 08-16 to 08-31
Back-to-school budgets are flooding the auction and your CPMs are collateral damage.
Seasonality · in effect 08-01 to 09-05
The school supply list has first claim on household spending and it is seventeen items long.
Seasonality · in effect 08-01 to 09-05
It is too hot to exist, let alone convert.
Weather · in effect 06-15 to 08-31
Nobody comparison shops at 97 degrees.
Weather · in effect 06-15 to 08-31
Everybody with purchase intent is currently in a body of water.
Weather · in effect 06-15 to 08-31