The shipping deadline is killing conversion for anything that ships.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Arrives by December 24 is the only ad copy that works this week.

  Retail Calendar · in effect 12-11 to 12-19

• Expedited shipping costs more than the product.

  Retail Calendar · in effect 12-11 to 12-19

• Standard shipping can no longer promise Christmas.

  Retail Calendar · in effect 12-11 to 12-19

• Everyone who missed the shipping cutoff is buying gift cards instead.

  Retail Calendar · in effect 12-11 to 12-19

• The last real business day of the year arrived earlier than anyone admits.

  Seasonality · in effect 12-10 to 12-24

• Holiday party season has your audience commuting between open bars.

  Seasonality · in effect 12-01 to 12-20

• Everyone is in planning meetings for next year instead of running this year.

  Marketing Ops · in effect 12-01 to 12-31

• Use-it-or-lose-it PTO is expiring, so the workforce is vanishing in unscheduled increments.

  Vacation · in effect 12-01 to 12-31