Problem
Exhausted consumer wallets are hollowing out December revenue.
Excuse
Everyone already spent their money on Black Friday.
Your December customers are November customers who finished early.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Ad fatigue from November is collecting interest.
Retail Calendar · in effect 12-01 to 12-10
Your full-price December looks bad next to your discounted November.
Retail Calendar · in effect 12-01 to 12-10
The country is in a brief post-BFCM remorse window.
Retail Calendar · in effect 12-01 to 12-10
Shoppers who wanted a deal already got one.
Retail Calendar · in effect 12-01 to 12-10
Holiday party season has your audience commuting between open bars.
Seasonality · in effect 12-01 to 12-20
Everyone is in planning meetings for next year instead of running this year.
Marketing Ops · in effect 12-01 to 12-31
Use-it-or-lose-it PTO is expiring, so the workforce is vanishing in unscheduled increments.
Vacation · in effect 12-01 to 12-31
Consumers are hoarding budget for holiday gifts.
Economy · in effect 11-01 to 12-10