Every mattress and appliance retailer declared a Presidents' Day event at once.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• It's a federal holiday that nobody observes except the people who were about to convert.

  Holidays · in effect Presidents' Day (1d before through 1d after)

• Refund checks hit. They're buying TVs, not your product.

  Economy · in effect 02-01 to 03-15

• Tax refund spending is inflating every benchmark except yours.

  Economy · in effect 02-01 to 03-15

• Red carpet galleries are outperforming every asset your team has ever produced.

  Media & Culture · in effect 01-05 to 03-15

• Campaign media buyers are already testing against your exact audiences.

  Politics · in effect 01-15 to 06-30 · election years

• Carriers issued weather advisories and your delivery promise quietly stopped being a promise.

  Weather · in effect 12-01 to 03-10

• Sunset is before dinner. Consumers are in maintenance mode.

  Weather · in effect 01-01 to 02-28

• Vitamin D levels and conversion rates are bottoming out together.

  Weather · in effect 01-01 to 02-28