Problem
Refund spending is bypassing your checkout entirely.
Excuse
Refund checks hit. They're buying TVs, not your product.
Windfall money has a documented preference for things with a screen.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Tax refund spending is inflating every benchmark except yours.
Economy · in effect 02-01 to 03-15
Red carpet galleries are outperforming every asset your team has ever produced.
Media & Culture · in effect 01-05 to 03-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
Carriers issued weather advisories and your delivery promise quietly stopped being a promise.
Weather · in effect 12-01 to 03-10
Sunset is before dinner. Consumers are in maintenance mode.
Weather · in effect 01-01 to 02-28
Vitamin D levels and conversion rates are bottoming out together.
Weather · in effect 01-01 to 02-28
School closing alerts have consumed every parent in your audience since 5 a.m.
Weather · in effect 12-01 to 03-10
The storm got a name, so the whole region is watching radar instead of converting.
Weather · in effect 12-01 to 03-10