Problem
February's surprise 29th is skewing monthly pacing.
Excuse
It's Leap Day. Nobody budgeted for an extra day of CAC.
The annual plan assumed 365 days. The calendar had other information.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Oscar discourse now occupies the exact feed real estate you paid for.
Media & Culture · in effect The Oscars (5d before through 1d after)
Everyone is speed-watching nominees instead of clicking on things.
Media & Culture · in effect The Oscars (5d before through 1d after)
Super Tuesday buys cleared out the ad inventory.
Politics · in effect 02-20 to 03-10 · presidential years
Refund checks hit. They're buying TVs, not your product.
Economy · in effect 02-01 to 03-15
Tax refund spending is inflating every benchmark except yours.
Economy · in effect 02-01 to 03-15
Red carpet galleries are outperforming every asset your team has ever produced.
Media & Culture · in effect 01-05 to 03-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
Primary ad spend is distorting auctions in states you do not even sell to.
Politics · in effect 01-15 to 03-31 · presidential years