The Monday after the Super Bowl is a national productivity crater.

Sixteen million people called in sick and none of them are converting from the couch.

Sports

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Every advertiser suddenly thinks they're Nike.
Sports · in effect Super Bowl (7d before through 2d after)
Every flower, chocolate, and jewelry brand in America is in the auction right now.
Holidays · in effect Valentine's Day (13d before)
The Super Bowl has consumed the entire concept of brand awareness.
Sports · in effect Super Bowl (7d before through 2d after)
Your creative is being benchmarked against ads that cost seven million dollars.
Sports · in effect Super Bowl (7d before through 2d after)
Halftime show discourse is occupying every feed your retargeting depends on.
Sports · in effect Super Bowl (2d after)
Consumers are only buying things that can arrive by the fourteenth.
Holidays · in effect Valentine's Day (13d before)
Nothing that cannot be gift-wrapped is selling this week.
Holidays · in effect Valentine's Day (13d before)
Every brand with a CRM is sending a Valentine's campaign to the same inbox.
Holidays · in effect Valentine's Day (13d before)