Resolution abandonment season has begun, and shame is not a conversion driver.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Everyone saw their December credit card statement.

  Economy · in effect 01-05 to 01-31

• Gift card redemptions are distorting everything.

  Retail Calendar · in effect 01-01 to 01-15

• Your audience saw two months of ads and would like to be left alone.

  Retail Calendar · in effect 01-01 to 01-15

• Post-BFCM ad fatigue is a recognized condition through mid-January.

  Retail Calendar · in effect 01-01 to 01-15

• Consumers are canceling anything with a recurring charge, for sport.

  Economy · in effect 01-05 to 01-31

• January customers are exchanging, not shopping.

  Retail Calendar · in effect 01-01 to 01-15

• Shoppers watched prices drop for 60 days and remember everything.

  Retail Calendar · in effect 01-01 to 01-15

• Red carpet galleries are outperforming every asset your team has ever produced.

  Media & Culture · in effect 01-05 to 03-15