Everyone saw their December credit card statement.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Resolution abandonment season has begun, and shame is not a conversion driver.

  Seasonality · in effect 01-15 to 01-31

• Consumers are canceling anything with a recurring charge, for sport.

  Economy · in effect 01-05 to 01-31

• Red carpet galleries are outperforming every asset your team has ever produced.

  Media & Culture · in effect 01-05 to 03-15

• Campaign media buyers are already testing against your exact audiences.

  Politics · in effect 01-15 to 06-30 · election years

• Carriers issued weather advisories and your delivery promise quietly stopped being a promise.

  Weather · in effect 12-01 to 03-10

• Sunset is before dinner. Consumers are in maintenance mode.

  Weather · in effect 01-01 to 02-28

• Vitamin D levels and conversion rates are bottoming out together.

  Weather · in effect 01-01 to 02-28

• School closing alerts have consumed every parent in your audience since 5 a.m.

  Weather · in effect 12-01 to 03-10