Dry January is suppressing impulse purchases across every category.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Everyone spent their entire discretionary budget in December.

  Holidays · in effect New Year's Day (6d before through 9d after)

• The jobs report came out this morning.

  Economy · in effect Fridays · day 1/2/3/4/5/6/7

• Q1 budgets exist in a spreadsheet that finance has not unlocked yet.

  Holidays · in effect New Year's Day (6d before through 9d after)

• Half the country has not mentally returned from break.

  Vacation · in effect New Year's Day (6d before through 9d after)

• Gyms are absorbing all available discretionary intent right now.

  Holidays · in effect New Year's Day (6d before through 9d after)

• People are focused on becoming a new person, not on your funnel.

  Holidays · in effect New Year's Day (6d before through 9d after)

• The country is technically back at work but functionally still in transition.

  Seasonality · in effect 01-02 to 01-10

• Gift card redemptions are distorting everything.

  Retail Calendar · in effect 01-01 to 01-15