Everyone saw their December credit card statement.

The screenshot is circulating in group chats as a cautionary tale.

Economy

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Resolution abandonment season has begun, and shame is not a conversion driver.
Seasonality · in effect 01-15 to 01-31
Consumers are canceling anything with a recurring charge, for sport.
Economy · in effect 01-05 to 01-31
Red carpet galleries are outperforming every asset your team has ever produced.
Media & Culture · in effect 01-05 to 03-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
Carriers issued weather advisories and your delivery promise quietly stopped being a promise.
Weather · in effect 12-01 to 03-10
Sunset is before dinner. Consumers are in maintenance mode.
Weather · in effect 01-01 to 02-28
Vitamin D levels and conversion rates are bottoming out together.
Weather · in effect 01-01 to 02-28
School closing alerts have consumed every parent in your audience since 5 a.m.
Weather · in effect 12-01 to 03-10