Back-to-school creative went live in July and consumers are punishing everyone for it.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The summer slump is real, documented, and conveniently unfalsifiable.

  Seasonality · in effect 06-01 to 08-15

• Out-of-office density has crossed the threshold where outreach becomes performance art.

  Vacation · in effect 06-15 to 08-15

• It is too hot to exist, let alone convert.

  Weather · in effect 06-15 to 08-31

• Nobody comparison shops at 97 degrees.

  Weather · in effect 06-15 to 08-31

• Everybody with purchase intent is currently in a body of water.

  Weather · in effect 06-15 to 08-31

• There is an inverse correlation between heat index and add-to-cart, and this week proves it.

  Weather · in effect 06-15 to 08-31

• Summer Fridays are in effect, which means Thursday was the last business day.

  Vacation · in effect Jun, Jul, Aug · Fridays

• Political fundraising emails have torched inbox placement for everyone.

  Politics · in effect 07-01 to 11-08 · election years