Problem
July Fourth vacations are throttling reach.
Excuse
The week of July 4th is a national out-of-office.
Even the people at their desks are only there physically.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Half the auction is mattresses at the lowest price of the season.
Holidays · in effect July 4th (7d before through 3d after)
Record numbers of Americans are in a car, an airport, or a lake house.
Vacation · in effect July 4th (7d before through 3d after)
The summer slump is real, documented, and conveniently unfalsifiable.
Seasonality · in effect 06-01 to 08-15
Out-of-office density has crossed the threshold where outreach becomes performance art.
Vacation · in effect 06-15 to 08-15
It is too hot to exist, let alone convert.
Weather · in effect 06-15 to 08-31
Nobody comparison shops at 97 degrees.
Weather · in effect 06-15 to 08-31
Everybody with purchase intent is currently in a body of water.
Weather · in effect 06-15 to 08-31
There is an inverse correlation between heat index and add-to-cart, and this week proves it.
Weather · in effect 06-15 to 08-31