Amazon temporarily owns ecommerce.

Everyone else is renting attention by the hour.

Retail Calendar

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Everything you sell has a lightning deal equivalent right now.
Retail Calendar · in effect Prime Day (5d before through 2d after)
Consumers have decided the only valid CTA is Prime Delivery Tomorrow.
Retail Calendar · in effect Prime Day (5d before through 2d after)
Prime Day absorbed this week's discretionary spending.
Retail Calendar · in effect Prime Day (5d before through 2d after)
Your checkout is being compared to one-click and losing.
Retail Calendar · in effect Prime Day (5d before through 2d after)
The summer slump is real, documented, and conveniently unfalsifiable.
Seasonality · in effect 06-01 to 08-15
Out-of-office density has crossed the threshold where outreach becomes performance art.
Vacation · in effect 06-15 to 08-15
It is too hot to exist, let alone convert.
Weather · in effect 06-15 to 08-31
Nobody comparison shops at 97 degrees.
Weather · in effect 06-15 to 08-31