Problem
Father's Day gifting is eating non-gift revenue.
Excuse
All consumer intent this week is grills, golf, and gadgets, in that order.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Everyone is researching gifts for a man who insists he wants nothing.
Holidays · in effect Father's Day (7d before)
Father's Day gift guides have annexed the inbox.
Holidays · in effect Father's Day (7d before)
School just let out and every household with children is in logistical freefall.
Seasonality · in effect 06-01 to 06-15
The NBA Finals turned every second screen into an arguing device.
Sports · in effect 06-01 to 06-20
It is graduation season, and gift budgets have been claimed by people in rented gowns.
Seasonality · in effect 05-10 to 06-15
Camp drop-off schedules have replaced consumer intent as the organizing principle of family life.
Seasonality · in effect 06-01 to 06-20
Graduation open house season is consuming every suburban weekend and its sheet cake budget.
Seasonality · in effect 05-20 to 06-30
The summer slump is real, documented, and conveniently unfalsifiable.
Seasonality · in effect 06-01 to 08-15