It is the longest day of the year and nobody converts outdoors.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• All consumer intent this week is grills, golf, and gadgets, in that order.

  Holidays · in effect Father's Day (7d before)

• Everyone is researching gifts for a man who insists he wants nothing.

  Holidays · in effect Father's Day (7d before)

• Father's Day gift guides have annexed the inbox.

  Holidays · in effect Father's Day (7d before)

• The NBA Finals turned every second screen into an arguing device.

  Sports · in effect 06-01 to 06-20

• Camp drop-off schedules have replaced consumer intent as the organizing principle of family life.

  Seasonality · in effect 06-01 to 06-20

• By late June the entire country is planning the same week off.

  Vacation · in effect 06-16 to 06-30

• Everyone between 25 and 40 is at a wedding right now.

  Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30 · Saturdays

• Graduation open house season is consuming every suburban weekend and its sheet cake budget.

  Seasonality · in effect 05-20 to 06-30