Marketing Excuses*
JUN
25

Thursday

June 25, 2026POOR

Problem

QBR season is hijacking B2B conversion.

Excuse

1 / 40

QBR prep has consumed everyone who could have approved anything.

The people with budgets are building slides about the budgets.

Workweek

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

  • Quarter-end discounts have trained every buyer to wait you out.

    Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

  • Your agency is re-forecasting instead of optimizing.

    Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31

  • By late June the entire country is planning the same week off.

    Vacation · in effect 06-16 to 06-30

  • Graduation open house season is consuming every suburban weekend and its sheet cake budget.

    Seasonality · in effect 05-20 to 06-30

  • The summer slump is real, documented, and conveniently unfalsifiable.

    Seasonality · in effect 06-01 to 08-15

  • Out-of-office density has crossed the threshold where outreach becomes performance art.

    Vacation · in effect 06-15 to 08-15

  • It is too hot to exist, let alone convert.

    Weather · in effect 06-15 to 08-31

  • Campaign media buyers are already testing against your exact audiences.

    Politics · in effect 01-15 to 06-30 · election years