Problem
School dismissal season is upending family traffic.
Excuse
School just let out and every household with children is in logistical freefall.
Nobody evaluates mid-funnel content from inside a minivan.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
The NBA Finals turned every second screen into an arguing device.
Sports · in effect 06-01 to 06-20
It is graduation season, and gift budgets have been claimed by people in rented gowns.
Seasonality · in effect 05-10 to 06-15
Camp drop-off schedules have replaced consumer intent as the organizing principle of family life.
Seasonality · in effect 06-01 to 06-20
Graduation open house season is consuming every suburban weekend and its sheet cake budget.
Seasonality · in effect 05-20 to 06-30
End-of-school-year event density has peaked. Every parent is at a recital.
Seasonality · in effect 05-01 to 06-10
The summer slump is real, documented, and conveniently unfalsifiable.
Seasonality · in effect 06-01 to 08-15
Families are crossing the country to watch a name get read aloud.
Vacation · in effect 05-10 to 06-15
Finals games end near midnight and your morning cohort is asleep at their desks.
Sports · in effect 06-01 to 06-20