Problem
Oscars chatter is displacing paid impressions.
Excuse
Oscar discourse now occupies the exact feed real estate you paid for.
The academy does not bid in your auction but it wins anyway.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Everyone is speed-watching nominees instead of clicking on things.
Media & Culture · in effect The Oscars (5d before through 1d after)
Brackets are being managed during work hours with enterprise-grade attention.
Sports · in effect March Madness tip-off (4d before through 5d after)
Your target demo has money on this game.
Sports · in effect March Madness tip-off (4d before through 18d after)
First-round games tip off at noon on a workday, twice.
Sports · in effect March Madness tip-off (4d before through 18d after)
St. Patrick's Day is a top-five drinking holiday and your audience is participating.
Holidays · in effect 03-14 to 03-17
Green beer is absorbing the nation's discretionary income.
Holidays · in effect 03-14 to 03-17
Conversions happen at desks and the desks are streaming a 12 seed.
Sports · in effect March Madness tip-off (4d before through 18d after)
Sports gambling apps are absorbing the disposable income you were counting on.
Sports · in effect March Madness tip-off (4d before through 18d after)