Marketing Excuses*
MAR
15

Sunday

March 15, 2026SEVERE

Problem

Oscars chatter is displacing paid impressions.

Excuse

1 / 40

Oscar discourse now occupies the exact feed real estate you paid for.

The academy does not bid in your auction but it wins anyway.

Media & Culture

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

  • Everyone is speed-watching nominees instead of clicking on things.

    Media & Culture · in effect The Oscars (5d before through 1d after)

  • Brackets are being managed during work hours with enterprise-grade attention.

    Sports · in effect March Madness tip-off (4d before through 5d after)

  • Your target demo has money on this game.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • First-round games tip off at noon on a workday, twice.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • St. Patrick's Day is a top-five drinking holiday and your audience is participating.

    Holidays · in effect 03-14 to 03-17

  • Green beer is absorbing the nation's discretionary income.

    Holidays · in effect 03-14 to 03-17

  • Conversions happen at desks and the desks are streaming a 12 seed.

    Sports · in effect March Madness tip-off (4d before through 18d after)

  • Sports gambling apps are absorbing the disposable income you were counting on.

    Sports · in effect March Madness tip-off (4d before through 18d after)