Brackets are being managed during work hours with enterprise-grade attention.

Your customers have reallocated their focus to a spreadsheet with seeding.

Sports

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Your target demo has money on this game.
Sports · in effect March Madness tip-off (4d before through 18d after)
First-round games tip off at noon on a workday, twice.
Sports · in effect March Madness tip-off (4d before through 18d after)
St. Patrick's Day is a top-five drinking holiday and your audience is participating.
Holidays · in effect 03-14 to 03-17
Conversions happen at desks and the desks are streaming a 12 seed.
Sports · in effect March Madness tip-off (4d before through 18d after)
Sports gambling apps are absorbing the disposable income you were counting on.
Sports · in effect March Madness tip-off (4d before through 18d after)
Green beer is absorbing the nation's discretionary income.
Holidays · in effect 03-14 to 03-17
Half your audience is traveling and the other half is pretending to work from Cabo.
Vacation · in effect 03-01 to 04-10
Spring break is staggered by school district, so demand is dissolving one region at a time.
Vacation · in effect 03-01 to 04-10