Half your audience is traveling and the other half is pretending to work from Cabo.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Refund checks hit. They're buying TVs, not your product.

  Economy · in effect 02-01 to 03-15

• Spring break is staggered by school district, so demand is dissolving one region at a time.

  Vacation · in effect 03-01 to 04-10

• TSA throughput is up and your conversion rate is down. These facts are related.

  Vacation · in effect 03-01 to 04-10

• Tax refund spending is inflating every benchmark except yours.

  Economy · in effect 02-01 to 03-15

• Red carpet galleries are outperforming every asset your team has ever produced.

  Media & Culture · in effect 01-05 to 03-15

• Campaign media buyers are already testing against your exact audiences.

  Politics · in effect 01-15 to 06-30 · election years

• Carriers issued weather advisories and your delivery promise quietly stopped being a promise.

  Weather · in effect 12-01 to 03-10

• School closing alerts have consumed every parent in your audience since 5 a.m.

  Weather · in effect 12-01 to 03-10