Easter moved again this year, so your year-over-year comps are meaningless.

You are comparing a holiday weekend to a regular weekend and calling it a trend.

Holidays

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Household budgets this week are ham, baskets, and airfare.
Holidays · in effect Easter (6d before)
Everyone's bracket died over the weekend and took their engagement with it.
Sports · in effect March Madness final (14d before)
QBR prep has consumed everyone who could have approved anything.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
It's Holy Week and a meaningful share of your audience is traveling, hosting, or at church.
Holidays · in effect Easter (7d before through 1d after)
Quarter-end discounts have trained every buyer to wait you out.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
Baseball is back and hope is temporarily outcompeting commerce.
Sports · in effect 03-26 to 04-05
Your agency is re-forecasting instead of optimizing.
Workweek · in effect 03-25 to 03-31, 06-25 to 06-30, 09-25 to 09-30, 12-26 to 12-31
Your target demo has money on this game.
Sports · in effect March Madness tip-off (4d before through 18d after)