The jobs report came out this morning.

Nobody knows what it said, but consumer sentiment.

Economy

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Half your audience is traveling and the other half is pretending to work from Cabo.
Vacation · in effect 03-01 to 04-10
Refund checks hit. They're buying TVs, not your product.
Economy · in effect 02-01 to 03-15
Spring break is staggered by school district, so demand is dissolving one region at a time.
Vacation · in effect 03-01 to 04-10
TSA throughput is up and your conversion rate is down. These facts are related.
Vacation · in effect 03-01 to 04-10
College students are off the grid in a way that specifically excludes your retargeting pool.
Vacation · in effect 03-05 to 03-31
Tax refund spending is inflating every benchmark except yours.
Economy · in effect 02-01 to 03-15
Red carpet galleries are outperforming every asset your team has ever produced.
Media & Culture · in effect 01-05 to 03-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years