Everyone lost an hour of sleep and has decided it is your fault.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Attribution is off by an hour somewhere and no one can prove where.

  Workweek · in effect Spring clock change (6d after)

• Half your audience is traveling and the other half is pretending to work from Cabo.

  Vacation · in effect 03-01 to 04-10

• Refund checks hit. They're buying TVs, not your product.

  Economy · in effect 02-01 to 03-15

• Spring break is staggered by school district, so demand is dissolving one region at a time.

  Vacation · in effect 03-01 to 04-10

• TSA throughput is up and your conversion rate is down. These facts are related.

  Vacation · in effect 03-01 to 04-10

• College students are off the grid in a way that specifically excludes your retargeting pool.

  Vacation · in effect 03-05 to 03-31

• Tax refund spending is inflating every benchmark except yours.

  Economy · in effect 02-01 to 03-15

• Red carpet galleries are outperforming every asset your team has ever produced.

  Media & Culture · in effect 01-05 to 03-15