It's the week before Memorial Day.

Everyone has mentally moved their Friday afternoon meeting to Tuesday.

Holidays

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Every furniture and grill retailer is running a Memorial Day event against you.
Holidays · in effect Memorial Day (7d before through 1d after)
It is graduation season, and gift budgets have been claimed by people in rented gowns.
Seasonality · in effect 05-10 to 06-15
End-of-school-year event density has peaked. Every parent is at a recital.
Seasonality · in effect 05-01 to 06-10
Families are crossing the country to watch a name get read aloud.
Vacation · in effect 05-10 to 06-15
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
It's 72 degrees outside. Nobody wants to see your carousel ad.
Weather · in effect 03-15 to 06-10
Daylight now extends past dinner, and scrolling has lost its time slot.
Weather · in effect 04-15 to 06-10
Your audience is sneezing, not shopping.
Weather · in effect 04-01 to 05-31