Your target demographic is at a lake.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• It's the week before Memorial Day.

  Holidays · in effect Memorial Day (7d before)

• Every furniture and grill retailer is running a Memorial Day event against you.

  Holidays · in effect Memorial Day (7d before through 1d after)

• It is graduation season, and gift budgets have been claimed by people in rented gowns.

  Seasonality · in effect 05-10 to 06-15

• Everyone between 25 and 40 is at a wedding right now.

  Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30 · Saturdays

• Graduation open house season is consuming every suburban weekend and its sheet cake budget.

  Seasonality · in effect 05-20 to 06-30

• End-of-school-year event density has peaked. Every parent is at a recital.

  Seasonality · in effect 05-01 to 06-10

• Families are crossing the country to watch a name get read aloud.

  Vacation · in effect 05-10 to 06-15

• Campaign media buyers are already testing against your exact audiences.

  Politics · in effect 01-15 to 06-30 · election years