Problem
Mother's Day competition is crowding the auction.
Excuse
Every florist in the country is bidding on your audience right now.
The flower industry does most of its year in this exact window.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Brunch reservations have absorbed the entire household gift budget.
Holidays · in effect Mother's Day (10d before)
Met Gala looks are generating more engagement than your entire quarter.
Media & Culture · in effect 05-01 to 05-07
Anyone shopping online right now is shopping for their mother.
Holidays · in effect Mother's Day (10d before)
Two minutes of racing somehow costs a full week of national attention.
Sports · in effect 05-01 to 05-07
Your promotional email is sandwiched between two hundred Mother's Day gift guides.
Holidays · in effect Mother's Day (10d before)
The internet is grading outfits this week, not clicking ads.
Media & Culture · in effect 05-01 to 05-07
Derby week has your customers researching hats and horses, in that order.
Sports · in effect 05-01 to 05-07
End-of-school-year event density has peaked. Every parent is at a recital.
Seasonality · in effect 05-01 to 06-10