Problem
Mother's Day competition is crowding the auction.
Excuse
Every florist in the country is bidding on your audience right now.
The flower industry does most of its year in this exact window.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Brunch reservations have absorbed the entire household gift budget.
Holidays · in effect Mother's Day (10d before)
Anyone shopping online right now is shopping for their mother.
Holidays · in effect Mother's Day (10d before)
Your promotional email is sandwiched between two hundred Mother's Day gift guides.
Holidays · in effect Mother's Day (10d before)
End-of-school-year event density has peaked. Every parent is at a recital.
Seasonality · in effect 05-01 to 06-10
Campaign media buyers are already testing against your exact audiences.
Politics · in effect 01-15 to 06-30 · election years
It's 72 degrees outside. Nobody wants to see your carousel ad.
Weather · in effect 03-15 to 06-10
Daylight now extends past dinner, and scrolling has lost its time slot.
Weather · in effect 04-15 to 06-10
It's the first nice weekend of spring.
Weather · in effect Apr, May · Sundays, Saturdays