Nobody is buying because everyone knows you're going to email them 25% off in two weeks.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• The teaser emails worked. Everyone is waiting.

  Retail Calendar · in effect Thanksgiving (10d before)

• Full price is temporarily a fictional concept.

  Retail Calendar · in effect Thanksgiving (10d before)

• Conversion is on hold until your sale officially starts.

  Retail Calendar · in effect Thanksgiving (10d before)

• Anything sold at full price this week is a data error.

  Retail Calendar · in effect Thanksgiving (10d before)

• Consumers are hoarding budget for holiday gifts.

  Economy · in effect 11-01 to 12-10

• Big box retailers entered the auction with unlimited money.

  Competition · in effect Nov

• The first cold snap landed and everyone is recalibrating their entire existence.

  Weather · in effect 10-15 to 11-30

• Gift brands are outbidding you for your own retargeting pools.

  Competition · in effect Oct, Nov