Problem
Election week saturation is crushing CPM efficiency.
Excuse
Your conversion campaign is competing with every Senate race in America.
The Senate races have more money and a firmer deadline.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
It's Election Day. Commerce is emotionally closed.
Politics · in effect Election Day (1d before)
Congratulations, you're bidding against democracy.
Politics · in effect Election Day (35d before)
Campaign text blasts have desensitized the country to notifications.
Politics · in effect Election Day (25d before)
Everyone is refreshing polling averages instead of carts.
Politics · in effect Election Day (20d before)
It is dark at 5 PM now, and conversion follows morale.
Workweek · in effect Fall clock change (5d after)
Political mailers have buried every mailbox in America.
Politics · in effect Election Day (30d before)
Swing-state CPMs have left the atmosphere.
Politics · in effect Election Day (35d before)
Early voting started and took national attention with it.
Politics · in effect Election Day (21d before)