The busiest travel days of the year are not high-intent shopping moments.

Nobody converts from row 34 of a delayed regional jet.

Holidays

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

Nobody is buying because everyone knows you're going to email them 25% off in two weeks.
Retail Calendar · in effect Thanksgiving (10d before)
The teaser emails worked. Everyone is waiting.
Retail Calendar · in effect Thanksgiving (10d before)
Full price is temporarily a fictional concept.
Retail Calendar · in effect Thanksgiving (10d before)
Nobody is at a desk and approval chains are frozen until Monday.
Holidays · in effect Thanksgiving (3d before through 1d after)
Conversion is on hold until your sale officially starts.
Retail Calendar · in effect Thanksgiving (10d before)
Anything sold at full price this week is a data error.
Retail Calendar · in effect Thanksgiving (10d before)
Consumers are hoarding budget for holiday gifts.
Economy · in effect 11-01 to 12-10
Big box retailers entered the auction with unlimited money.
Competition · in effect Nov