The busiest travel days of the year are not high-intent shopping moments.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Nobody is buying because everyone knows you're going to email them 25% off in two weeks.

  Retail Calendar · in effect Thanksgiving (10d before)

• Your entire audience is basting something.

  Holidays · in effect Thanksgiving (1d before)

• The teaser emails worked. Everyone is waiting.

  Retail Calendar · in effect Thanksgiving (10d before)

• People are managing family dynamics, not evaluating your offer.

  Holidays · in effect Thanksgiving (1d before through 1d after)

• Full price is temporarily a fictional concept.

  Retail Calendar · in effect Thanksgiving (10d before)

• Nobody is at a desk and approval chains are frozen until Monday.

  Holidays · in effect Thanksgiving (3d before through 1d after)

• Conversion is on hold until your sale officially starts.

  Retail Calendar · in effect Thanksgiving (10d before)

• Anything sold at full price this week is a data error.

  Retail Calendar · in effect Thanksgiving (10d before)