Problem
Election week saturation is crushing CPM efficiency.
Excuse
Your conversion campaign is competing with every Senate race in America.
The Senate races have more money and a firmer deadline.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Everyone is doomscrolling results instead of converting.
Politics · in effect Election Day (10d after)
Recount limbo is a national attention sink.
Politics · in effect Election Day (10d after)
The country entered a post-election news detox.
Politics · in effect Election Day (10d after)
It is dark at 5 PM now, and conversion follows morale.
Workweek · in effect Fall clock change (5d after)
Inboxes are already full of Black Friday previews.
Retail Calendar · in effect 11-01 to 11-15
Black Friday started on November 1, apparently.
Retail Calendar · in effect 11-01 to 11-15
Shoppers are screenshotting your prices and building a case file.
Retail Calendar · in effect 11-01 to 11-15
October baseball has your email list emotionally unavailable.
Sports · in effect 10-20 to 11-05