Marketing Excuses*
NOV
6

Friday

November 6, 2026SEVERE

Problem

Results doomscrolling is hijacking every session.

Excuse

1 / 40

Everyone is doomscrolling results instead of converting.

Session durations are up. It is not the good kind.

Politics

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

  • The jobs report came out this morning.

    Economy · in effect Fridays · day 1/2/3/4/5/6/7

  • Recount limbo is a national attention sink.

    Politics · in effect Election Day (10d after)

  • The country entered a post-election news detox.

    Politics · in effect Election Day (10d after)

  • It is dark at 5 PM now, and conversion follows morale.

    Workweek · in effect Fall clock change (5d after)

  • Inboxes are already full of Black Friday previews.

    Retail Calendar · in effect 11-01 to 11-15

  • Black Friday started on November 1, apparently.

    Retail Calendar · in effect 11-01 to 11-15

  • Shoppers are screenshotting your prices and building a case file.

    Retail Calendar · in effect 11-01 to 11-15

  • Every brand is running early access to a sale that has not started.

    Retail Calendar · in effect 11-01 to 11-15