Problem
Election ad spend is inflating every auction.
Excuse
Congratulations, you're bidding against democracy.
The auction does not care that your Q4 depends on this.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Campaign text blasts have desensitized the country to notifications.
Politics · in effect Election Day (25d before)
Political mailers have buried every mailbox in America.
Politics · in effect Election Day (30d before)
Swing-state CPMs have left the atmosphere.
Politics · in effect Election Day (35d before)
Early voting started and took national attention with it.
Politics · in effect Election Day (21d before)
Ballot measure committees have unlimited budgets and exactly one deadline.
Politics · in effect Election Day (21d before)
A single Senate seat is outbidding your entire category.
Politics · in effect Election Day (30d before)
CPMs can smell Q4 approaching.
Retail Calendar · in effect 10-01 to 10-15
A third of the country is inside the cone of uncertainty, emotionally if not geographically.
Weather · in effect 09-01 to 10-15