Problem
Costume shopping is suppressing CVR.
Excuse
Costume procurement has consumed the American household.
Nobody comparison-shops your category while hot-gluing a costume at midnight.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Big Candy has entered the auction.
Holidays · in effect 10-20 to 10-31
Congratulations, you're bidding against democracy.
Politics · in effect Election Day (35d before)
Campaign text blasts have desensitized the country to notifications.
Politics · in effect Election Day (25d before)
Everyone is refreshing polling averages instead of carts.
Politics · in effect Election Day (20d before)
Political mailers have buried every mailbox in America.
Politics · in effect Election Day (30d before)
Swing-state CPMs have left the atmosphere.
Politics · in effect Election Day (35d before)
The candy budget just displaced your product from the consideration set.
Consumer Behavior · in effect 10-20 to 10-31
Early voting started and took national attention with it.
Politics · in effect Election Day (21d before)