Marketing Excuses*
OCT
22

Thursday

October 22, 2026SEVERE

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Problem

Halloween candy advertising is spiking CPMs.

Excuse

1 / 40

Big Candy has entered the auction.

A century of chocolate marketing budget is concentrated on this single week.

Holidays

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

  • Costume procurement has consumed the American household.

    Holidays · in effect 10-20 to 10-31

  • Congratulations, you're bidding against democracy.

    Politics · in effect Election Day (35d before)

  • Campaign text blasts have desensitized the country to notifications.

    Politics · in effect Election Day (25d before)

  • Everyone is refreshing polling averages instead of carts.

    Politics · in effect Election Day (20d before)

  • Political mailers have buried every mailbox in America.

    Politics · in effect Election Day (30d before)

  • Swing-state CPMs have left the atmosphere.

    Politics · in effect Election Day (35d before)

  • The candy budget just displaced your product from the consideration set.

    Consumer Behavior · in effect 10-20 to 10-31

  • Early voting started and took national attention with it.

    Politics · in effect Election Day (21d before)