Problem
Election ad spend is inflating every auction.
Excuse
Congratulations, you're bidding against democracy.
The auction does not care that your Q4 depends on this.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Costume procurement has consumed the American household.
Holidays · in effect 10-20 to 10-31
Big Candy has entered the auction.
Holidays · in effect 10-20 to 10-31
Campaign text blasts have desensitized the country to notifications.
Politics · in effect Election Day (25d before)
Everyone under forty is at a Halloween party or recovering from one.
Holidays · in effect 10-24 to 10-31
Everyone is refreshing polling averages instead of carts.
Politics · in effect Election Day (20d before)
Political mailers have buried every mailbox in America.
Politics · in effect Election Day (30d before)
Swing-state CPMs have left the atmosphere.
Politics · in effect Election Day (35d before)
Early voting started and took national attention with it.
Politics · in effect Election Day (21d before)