Problem
Election week saturation is crushing CPM efficiency.
Excuse
Your conversion campaign is competing with every Senate race in America.
The Senate races have more money and a firmer deadline.
Also in effect on this date
The full docket. Any of these would hold up in a Monday standup.
Congratulations, you're bidding against democracy.
Politics · in effect Election Day (35d before)
Campaign text blasts have desensitized the country to notifications.
Politics · in effect Election Day (25d before)
Costume procurement has consumed the American household.
Holidays · in effect 10-20 to 10-31
Big Candy has entered the auction.
Holidays · in effect 10-20 to 10-31
Everyone is refreshing polling averages instead of carts.
Politics · in effect Election Day (20d before)
Everyone under forty is at a Halloween party or recovering from one.
Holidays · in effect 10-24 to 10-31
Political mailers have buried every mailbox in America.
Politics · in effect Election Day (30d before)
Swing-state CPMs have left the atmosphere.
Politics · in effect Election Day (35d before)