America remembered football exists.

Also in effect on this date

The full docket. Any of these would hold up in a Monday standup.

• Opening week annexed Thursday through Monday and your campaign lived there.

  Sports · in effect NFL opening week (1d before through 4d after)

• After Labor Day, every campaign in America went to full spend.

  Politics · in effect Labor Day (7d after)

• A third of the country is inside the cone of uncertainty, emotionally if not geographically.

  Weather · in effect 09-01 to 10-15

• The spaghetti models are getting better engagement than your entire account.

  Weather · in effect 09-01 to 10-15

• New routines have locked in, and impulse purchasing was not written into any of them.

  Seasonality · in effect 09-10 to 09-30

• Wedding season is extracting registry spend, travel spend, and attention from your exact demographic.

  Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30

• Hurricane season has coastal customers postponing anything that requires a delivery.

  Weather · in effect 09-01 to 10-15

• Being a wedding guest is now a four-figure commitment, and your product is the tradeoff.

  Seasonality · in effect 05-15 to 06-30, 09-01 to 09-30